Google announces FTC clearance of planned acquisition of DoubleClick Inc

This from Google re. the FTC reports… In its clearance opinion released today, the FTC explicitly rejected any current or potential competition concerns. Google and DoubleClick are complementary businesses and do not compete with each other. Google’s current business primarily involves the selling of text-based ads, while DoubleClick’s core business is delivering and reporting on display ads. DoubleClick does not buy ads, sell ads, or buy or sell advertising space. Rather, it provides technology to enable advertisers and publishers to deliver ads once they have agreed to terms, and to provide advertisers and publishers statistics relating to those ads. The FTC’s opinion also noted the robust competition in the online ad serving space, and Google’s acquisition of DoubleClick is just one of several recent transactions that underscore this strong competition. In recent months, several major transactions in the online advertising space were announced, including Yahoo’s acquisition of Right Media; AOL’s acquisition of ADTECH AG and TACODA; WPP Group’s acquisition of 24/7 Real Media; and Microsoft’s $6 billion acquisition of aQuantive and acquisition of AdECN Inc. Google cannot close the acquisition until the European Commission, which is still examining the transaction, grants clearance of the deal.

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